# Market Launchpad&#x20;

DPAMM simplifies token launch process to another level. Normally token issuers need to engage launchpad providers to raise funds in order to launch their tokens, or opt for pre-sales and IDOs.

This is because pricing a token on an AMM typically requires a specific reserve ratio. For instance, in a CPAMM, pricing is determined by x/y or y/x. If you create a pair like AAA/USDC and want to add 5,000 AAA tokens at a price of 1 AAA = 1 USDC, you would need an additional 5,000 USDC to provide liquidity. This requirement often leads issuers to forgo decentralized methods in favor of centralized exchanges that do not rely on reserve-based pricing.

Consider tokens as products: if you create products and wish to sell them at a certain price that increases as supply diminishes, you should be able to sell them directly in the market. In CPAMMs, the scenario is akin to being told, "If you want to sell your product at this price, you must have collateral of equivalent value; otherwise, you cannot sell it.” With DPAMM, users can create a market to sell 5,000 AAA tokens at 1 AAA = 1 USDC with as little as 0.0001 USDC. They can set any desired price point, with the minimum requirement being the last 4 decimal places of both tokens. Given that most ERC-20 tokens have 18 decimal places, this is entirely feasible.

To incentivize pool creators, **Ax11 allocates 1%** of the pool's fees to the initiators as a lifetime share.


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